Begun as a sideline in a Sioux Falls antiques store in the early 80’s, Rainbow Sportscards blossomed into one of the Midwest’s first full-fledged card stores in 1985. Soon bringing comics to its mix, Rainbow has thrived through all of the ups and downs of both markets and kept on expanding, adding action figures, die-cast and games lines. A Sioux City location followed in the late 80’s, and the Sioux Falls store kept moving to newer, bigger, and better locations, finally moving to it’s current 7200-square foot facility in 1999. Family owned and run since the beginning, our small staff has over 50 years of combined experience at our store, and we look forward to 50 more!